How many
service providers can literally say they’ve been around for more than 100
years? Not many, but is that enough—does that kind of longevity guarantee great
service? I think most consumers will say probably not.
We know we
have to back up our “families taking care of families since 1912” mantra with exceptional
service every single day, because we hold ourselves accountable for the service
level that has become an expectation with
our customers over time.
More discerning
customers might question whether being around so long makes us old-fashioned. From a technology or advancement perspective, that’s not a good
thing. Being in the home comfort business, we quite frankly can’t afford to
live in the past. Thousands of people have let us into their homes over the
years—and we are always trying to find ways to get invited back. To do that,
you can’t just provide dependable heating and cooling services and products.
You’ve got to be perceived as the go-to experts in heating and
cooling—establish that trust with customers—and then be of great value in areas
like indoor air quality, plumbing, and electrical.
At the end
of the day, a century of service matters if you are a smart service provider
that never sits still—and one with even smarter customers that continue to
expect more from you.
No comments:
Post a Comment